I as well have the exact same problem. I bought mine at EB / Gamestop only because I wanted a physical manual to read.
I got a reply after three days but then they wanted me to email scans/pictures of the box, the serial number, and mt receit.
I did this on Friday but I guess I will not hear a response untill Monday, or later, and who knows what other problems they will give me.
I understand things need to be done a certain way but I have always hated this manual serial input. I have had so many problems in the past with this sort of stuff.
So very frustrating to pay for a game that I cannot prperly utilize untill someone gets around to check.
I got that guilty untill proven innocent feeling and it stinks.
Anyway... I guess I am done my crying now and will wait impatiently untill this is resolved or I return it to EB with some choice words of how they better give me my money back so I can purchase and download a working copy of this cool game
